May 23, 2022
In General Discussions
I would like to elaborate on one of his principles: scarcity. Imagine: you Fax Lists are shopping online, see a nice pair of pants and they are still available in your size. '3 more items available'. Then you order anyway, because otherwise it will be too late and you will regret it. In any case, that's how it is for me. In this Fax Lists example you get a reason to buy now and not to wait any longer. The principle is the same as a compelling event. You only take a bigger approach in the case of a compelling event by organizing an event with a reason. Of course it has to be real and not that the pants are still available after 3 sales. Why now, and not tomorrow? Another example. Fax Lists You sell air conditioners. We can all imagine that sales are booming in the summer. Logical because it is 30+ degrees, warm in everyone's house and Fax Lists customers even want to pay extra if you can deliver in the short term. That's a different story in the winter. Then you can easily deliver quickly, but there is no question. In this case, with a compelling event you want to spread the sales better over the year and spread the peak in the summer over the rest of the year. Selling air conditioners in winter How do Fax Lists you do that? Start with the annual plan. What time of year are sales difficult? Which events can we respond to? And most importantly for the consumer: what do we give as gifts? Back to the air conditioners. From September to Fax Lists May, sales there are difficult. While you want to bring sales forward in order to spread the crowds better over the year. Therefore early in the season, give a reason to order now and not to wait any longer. Fax Lists This is possible with a discount, free installation or a free accessory if you order before a certain date. Keep a Fax Lists promotion period of a maximum of two weeks for this. Also read: 7 ways to control behavior with the bluebottle effect For the result I have a nice example from practice: Here we had discount weeks. The earlier in the season, the Fax Lists more discount. Due to the type of product, we can explain that it is more expensive in the summer than in the spring and autumn. In the graph, in which you see the turnover per day, you can clearly see on which days the promotion stopped.